Ever wonder where they get these people?
Every morning, Tammy Haddad, executive producer of MSNBC's "Hardball with Chris Matthews," hears from more than 100 aspiring commentators. They each explain why they'd be the perfect guest to spout off on the issues of the day. "We call them 'street meat,' " says Ms. Haddad. "They're always available, walking the streets, waiting for your call on their cellphones."
Some try to break out of the blogs by repeating particular phrases in their written rants, designed to pop their sites up when TV bookers search for keywords online. Others are buying air time on AM and Internet radio stations to practice their punditry. And many are turning to media advisers or partisan training programs, where they learn new rules of engagement, such as how to use food to bribe producers.
This year, more than 1,000 people paid between $760 and $1,995 to buy ads in the Washington-based "Yearbook of Experts," which TV bookers turn to for guests. In New York, the Learning Annex, an adult-education program, hired a former producer from CNN and a BET Radio Network producer to teach would-be pundits such skills as "how to design an irresistible hook" and "how to build up your profile."
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