Church pastors last year had a chance to win a free trip to London and $1,000 cash -- if they mentioned Disney's film "The Chronicles of Narnia" in their sermons.
Chrysler, hoping to target affluent African Americans with its new luxury SUV, is currently sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide.
LaBelle's tour, which features both her November-release gospel album and Chyrsler's 2007 "Aspen" SUV, is passing through 14 of the largest predominantly African-American megachurches in the country. Some participating churches are also organizing "ride and drive" events, where church members and others can test-drive Chrysler vehicles.
"If we are going to target the African-American consumer, we have to go where they go, rather than ask them to come to us, and the church is a major institution for that community," says James Kenyon, Chrysler Group brand marketing senior manager.
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